Press release


20 Year Industry Veteran Joins from Blizzard Entertainment

LOS ANGELES (October 10, 2018) – Square Enix® Inc. today announced the appointment of John Heinecke as the company’s Chief Marketing Officer. Mr. Heinecke is an award-winning marketer with more than 20 years of experience in the video game industry. Most recently, he was the Vice President of Global Publishing for Overwatch at Blizzard Entertainment. Mr. Heinecke will oversee marketing across all Square Enix titles reporting directly to Phil Rogers, CEO of Square Enix America and Europe.
“We are tremendously excited to welcome John Heinecke to the Square Enix family,” said Rogers. “John’s experience and knowledge will be instrumental in leading our marketing efforts.”
During Mr. Heinecke’s twelve year tenure at Blizzard Entertainment, he led the global launch campaigns for Overwatch, Hearthstone and Diablo 3, as well as contributing to the launches of The Overwatch League, StarCraft 2 and the first four World of Warcraft expansions. Prior to that, Mr. Heinecke worked in brand marketing at Activision and strategy at ad agency Ignited. He is a former Naval Officer and holds his MBA from UCLA and his undergraduate degree from Duke University.  
“Square Enix has some of the most storied franchises in gaming and I am very excited to join the team,” said Heinecke. “I look forward to building cutting edge marketing campaigns that help to grow our global audience and to build passionate communities around our amazing games.”
About Square Enix, Inc.
Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix group of companies. Square Enix, Inc. is affiliated with a global network of leading development studios such as Crystal Dynamics® and Eidos Montréal™. The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 142 million units worldwide; DRAGON QUEST®, which has sold over 76 million units worldwide; TOMB RAIDER®, which has sold over 67 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.
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